Call Rebeccah Pearson, owner of the Ipswich-based Apothecary Suil Crow, just about anything … but don’t call her a witch.

Yes, Pearson wore a black T-shirt and pants to her booth at her Old Ipswich Days booth, but that’s just one outfit. 

By her own admission, Pearson usually picks more colorful clothing that she believes reflects her product line more accurately than simple black.

Calling her a witch would be inaccurate. 

Pearson prefers to think of herself as a “practitioner of ancient arts.” She sells natural items — plants grown with no pesticides to, in Pearson’s view, pollute them.

“Why take a pill when you can learn how a simple plant can help with a headache?”

Generally, hand-grown and handmade products populate Pearson’s product line. “I try to carry things that will make people happy. I have 50 percent old-world, traditional items.” Pearson says she makes about 90 percent of what she sells.

Overall, Pearson carries gift items: Tea, bath products, enchanted items, candles, jams and other kitchen work, jewelry, stones, and vases.

Her soy candles are usually her best sellers, followed by about 12 varieties of handmade jams.

Pearson contracts with a commercial kitchen in Amesbury to make the jams, so they meet all health requirements. Her jewelry line that includes stones wrapped in copper also sells well.

Pearson takes her commitment to natural items to heart. This means many of her ingredients are grown in local gardens (including her own), and her wooden-bowl candles come from a woodworker in Maine who turns the bowls on a lathe from wood already downed and replanted.

Whatever Pearson is doing seems to be the right thing. She will open a brick-and-mortar store in Rockport on September 22 at 9 Whistlestop Mall, across from the railroad station.

The apothecary currently operates an online site only at apothecarysuilcrow.com. Pearson hopes to pick up her first “two or three employees” to help with a Christmas sales rush she anticipates with the new in-person site.

All of which makes Pearson “a very busy woman,” she says.

“Everything I sell comes with an explanation, so people can discover the inner magic within them.”